Why I Stepped Into Coaching

When I look back at my career — working across different countries, cultures, and leading people for many years — one thing stands out clearly. The moments that have felt the most meaningful and rewarding have always been those where I’ve had the chance to support people’s growth and help them move forward.

Those special moments when someone finds their next step, dares to dream bigger, and starts moving toward that dream. When someone discovers something new in themselves and feels ready for the next level.

I realized that this is what inspires me the most. Not only strategies, numbers, or processes — but the people behind them. Their thoughts, dreams, fears, and potential. This understanding, that at the core of everything it’s all about people, led me naturally to coaching.

To deepen my skills and knowledge, I decided to step into formal coaching studies. I completed the coaching program at EBS (Estonian Business School), which was delivered in collaboration with the Academy of Executive Coaching (London). This program gave me a strong foundation and a deeper understanding of how to truly support others — not by giving answers, but by creating space, asking the right questions, and helping people find their own insights.

Coaching for me is not about quick fixes. It’s about holding space for reflection, sometimes challenging, always supporting. It’s about walking alongside someone while they explore, rethink, and find their own clarity.

This journey has been not only about supporting others — it has also been an inspiring and learning journey for me personally. Because every conversation teaches me something new.

If you feel that now might be the right moment for you to have this kind of thinking partner by your side — I’m here. Let’s talk.